012.3x actual bookings
Confirmed bookings grew 2.3x, beyond the client’s initial goals.
Case study · Car rental brand
Revving up bookings: how a car rental brand grew bookings 2.3x and cut costs with smarter Google Ads.
How campaign restructuring, automated bidding and better landing pages lifted bookings and lowered costs within six weeks.
Results at a glance
What changed in six weeks
Source: Google Ads
Starting pointGrowth
- Actual bookings
2.3x
- Campaign costs
−52%
Start · 1.00xNow · 2.30x
Start · 1.00xNow · 0.48x
Project overview
More bookings,at the right cost.
The client is a cloud-based discovery and booking platform for the taxi rental industry, serving over 7,000 customers across 100+ cities in India. It wanted more bookings and better campaign quality while holding a target cost per acquisition.
Goals
More bookings
Better lead quality
Target CPAThe challenges
Clicks that came,but did not convert.
The campaigns brought traffic, but not the bookings or the costs the business needed.
- 01
Low-quality leads
Traffic did not convert into bookings, a mismatch between targeting and user intent.
- 02
High costs
Campaign costs were above the client’s desired CPA, hurting profitability.
- 03
Underperforming campaigns
Low conversion rates and inefficient spend held overall performance back.
The Aurven strategy · The execution
Restructured.Automated. Converted.
The strategy rebuilt the account around intent and cost. The execution sharpened every ad, keyword and landing page.
The Aurven strategy
The execution
- 01Strategy
Campaign restructuring
Campaigns rebuilt by city pair Underperforming campaigns paused Keywords refined, with broad match and negatives
- 02Strategy
Automated bidding
Switched to Maximize Conversions Target CPA based on historical data CPA stabilized, then expanded to more city pairs
- 03Execution
Landing page optimization
Faster page load speed Mobile responsiveness Clearer booking form CTA Streamlined booking process
- 04Execution
Ad copy
Copy tailored to each city pair Offers and promotions to lift CTR Clear CTAs such as “Book Now” and “Get a Quote”
The results
More bookings,lower costs, better ROI.
01
0252% lower campaign costs
More relevant traffic and better conversion rates cut costs by 52%.
03Stronger ROI
Budget moved to the campaigns that convert.
Conclusion
By restructuring campaigns, automating bids with a target CPA, optimizing landing pages and refining keywords, Aurven significantly improved the brand’s Google Ads performance. The result was a big lift in bookings and a sharp drop in campaign costs.
A clear example of how ongoing, data-driven campaign optimization drives business growth.
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