Case study · Leading OTA

Optimizing digital presence: a leading online travel agency grew traffic 4.8x
and bookings 9x with connected search.

How web development, SEO, paid campaigns and email marketing worked as one system for a US-based online travel agency.

Client
US-based online travel agency
Industry
Travel & hospitality
Service
Web, SEO, PPC and email
Footprint
United States

Results at a glance

What changed in six months

Source: client analytics and Google Ads

Starting pointGrowth
Monthly website traffic

4.8x

Start · 1.00xNow · 4.80x
Bookings

9x

Start · 1.00xNow · 9.00x
Customer acquisition cost

−32%

Start · 1.00xNow · 0.68x

Project overview

A smoother pathfrom search to booking.

A premier US-based online travel agency specializing in flights, hotels and personalized travel experiences partnered with Aurven to strengthen its online presence, improve user experience and drive more conversions.

Goals

More organic trafficMore bookingsLower acquisition costStronger brand

The challenges

Traffic and bookings,both stalled.

Visibility, conversion and cost were all holding the business back.

  1. 01

    Limited online visibility

    The digital strategy was not making the most of organic traffic and engagement.

  2. 02

    Low conversion rates

    The booking process lacked seamless functionality, which meant lost leads.

  3. 03

    Inefficient ad spend

    High customer acquisition costs cut into profitability.

  4. 04

    Lack of brand consistency

    The brand needed a stronger identity to build trust and loyalty.

The Aurven strategy · The execution

Four channels.One plan. One journey.

The strategy rebuilt the booking experience and the search foundation. The execution added paid, affiliate and email to fill it.

The Aurven strategy

The execution

  1. 01Strategy

    Web development & UX

    Intuitive, scalable booking engine Seamless checkout Faster pages and better mobile experience Easy-to-use CMS

  2. 02Strategy

    SEO & content

    SEO-friendly site architecture Blogs, travel guides and landing pages Schema markup and internal linking

  3. 03Execution

    Google Ads & PPC

    Search, display and remarketing campaigns Automated bidding for efficient spend A/B tested ads and landing pages

  4. 04Execution

    Affiliate & email

    Strategic affiliate partnerships Personalized email and newsletters Data-driven audience segmentation

The results

More traffic,more bookings, lower costs.

01

Higher organic traffic

4.5x more organic traffic from SEO and quality content.

02

More conversions

8x growth in conversions from the booking engine and PPC.

03

Lower acquisition cost

32% lower customer acquisition cost through better targeting.

Conclusion

By combining technology, branding and digital marketing, Aurven transformed the OTA’s online presence, lifting traffic, conversions and customer engagement. With a robust digital foundation, the OTA continues to grow its market reach.

A clear example of how web, search and paid media work best as one system.

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