Enhanced Local Search Visibility for a Physical & Occupational Therapy Center in New Jersey

The client, a leading physical and occupational therapy service provider, sought to improve its local digital presence and patient engagement through Google Business Profile (GBP) optimization. By leveraging a strategic local SEO approach, we aimed to drive measurable growth in key GBP actions—calls, direction requests, and website visits—enhancing visibility and accessibility in local search results.

Limited Visibility on Google Search & Maps

Inconsistent GBP updates and lack of optimization limited the clinic’s discoverability, reducing its reach to potential patients.

Unstructured GBP Strategy

There was no cohesive content plan or call-to-action (CTA)-driven posting to attract and engage high-intent local traffic.

Missed Lead Generation Opportunities

GBP actions such as calls and direction requests were underperforming, impacting patient acquisition and clinic visits.

Aurven developed a data-driven GBP Optimization Strategy to enhance the local search presence and drive intent-driven actions like calls and direction requests.

Key Optimization Elements:

• Business Name Optimization: Ensured consistency and keyword-rich business names for improved search relevance.
• Accurate Business Category Selection: Aligned primary and secondary categories with therapy services to enhance Google’s understanding.
• Compelling Business Description: Created keyword-optimized descriptions emphasizing expertise, credibility, and patient-focused care.
• Website Linking: Updated GBP profiles with relevant landing pages to drive traffic and track conversions.
• Social Profiles Integration: Added verified social media links to build trust and cross-platform engagement.
• Precise Location Updates: Correctly pinned clinic locations and geo-tagged images to improve Maps visibility.
• Service Area Definition: Defined specific service areas to enhance ranking in nearby searches.

Updated Business Hours: Ensured accurate business hours for better user experience and visibility during operational hours.

GBP Optimization

• Created content-rich posts highlighting services, patient testimonials, and clinic updates.
• Implemented CTA-driven posts such as “Schedule an Appointment” and “Get Directions” to boost interaction.
• Updated services, clinic timings, and images regularly to keep profiles dynamic.
• Used geo-tagging to improve local search rankings.

Performance Tracking

• Monitored GBP Insights for calls, direction requests, and website clicks.
• Refined content strategy based on top-performing trends and patient engagement patterns.

• 40% Increase in Calls
• 3x Increase in Direction Requests
• 10% Increase in Website Clicks
• Improved GBP visibility, leading to higher local search rankings
• Increased clinic visits through optimized direction requests
• Enhanced lead generation and patient acquisition pot

Through targeted local SEO and GBP optimization, Aurven successfully transformed the client’s local search performance —boosting calls, directions, and patient engagement. This case study highlights the power of local SEO in enhancing visibility and generating high-intent traffic for healthcare providers. Ongoing optimization and geo-focused content continue to drive sustainable visibility and patient acquisition growth.

• Google Business Profile (GBP) Optimization
• Business Profile Enhancement (Name, Category, Description, Service Area, Hours)
• Local SEO Optimization
• Performance Monitoring & Reporting
• Geo-Tagging & Location Accuracy Fixes
• Call-to-Action (CTA) Driven Updates