01Improved GBP visibility
Higher local search rankings for the clinic.
Case study · Therapy center, New Jersey
Enhanced local visibility: a New Jersey therapy center grew calls and direction requests with GBP optimization.
How Google Business Profile optimization helped a physical and occupational therapy center reach more patients in local search.
Results at a glance
What changed in three months
Source: Google Business Profile Insights
Starting pointGrowth
- Calls with optimized GBP performance
+40%
- Direction requests
3x
- Website clicks
+10%
Start · 1.00xNow · 1.40x
Start · 1.00xNow · 3.00x
Start · 1.00xNow · 1.10x
Project overview
Found by morepatients, close to home.
A leading physical and occupational therapy provider wanted to improve its local digital presence and patient engagement through Google Business Profile optimization. The goal was measurable growth in calls, direction requests and website visits from local search.
Goals
More calls
More direction requests
More website visitsThe challenges
Hard to find,and easy to pass by.
The clinic had a profile, but it was not doing the work of turning local searches into patient calls and visits.
- 01
Limited visibility on Search and Maps
Inconsistent updates and little optimization kept the clinic out of view for potential patients.
- 02
Unstructured GBP strategy
There was no content plan or CTA-driven posting to attract high-intent local traffic.
- 03
Missed lead opportunities
Calls and direction requests were underperforming, holding back patient acquisition.
The Aurven strategy · The execution
Set up right.Kept active. Measured.
The strategy fixed what the clinic’s profile says and where it shows up. The execution kept it active and used the data to improve it.
The Aurven strategy
The execution
- 01Strategy
Profile elements
Keyword-rich business name Categories aligned to therapy services Keyword-optimized description Links to relevant landing pages Verified social media links
- 02Strategy
Location elements
Precisely pinned clinic location Geo-tagged images Defined service areas Accurate business hours
- 03Execution
GBP optimization
Posts on services, patient testimonials and clinic updates CTA-driven posts such as “Schedule an Appointment” and “Get Directions” Regular updates to services, timings and images Geo-tagging
- 04Execution
Performance tracking
Monitoring GBP Insights for calls, directions and website clicks Content refined based on top-performing trends
The results
More calls,more visits, more patients.
01
02More clinic visits
Direction requests tripled, bringing more patients through the door.
03Stronger patient acquisition
More calls and website clicks from high-intent local searches.
Conclusion
Through targeted local SEO and Google Business Profile optimization, Aurven transformed the clinic’s local search performance, boosting calls, directions and patient engagement. Ongoing optimization and geo-focused content continue to drive visibility and patient acquisition.
A clear example of how local SEO drives high-intent traffic for healthcare providers.
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