Case study · Global tech leader

Boosting local visibility: a global tech leader increased calls and direction requests with GMB optimization.

How Google Business Profile optimization across multiple US office locations grew calls, website clicks, and direction requests.

Client
Global tech leader
Industry
Technology
Service
Google Business Profile optimization
Footprint
Multiple US office locations

Results at a glance

What changed after optimization

Source: Google Business Profile Insights

Starting pointGrowth
Direction requests

+14.23%

Start · 1.00xNow · 1.14x
Calls with optimized GMB performance

+78.01%

Start · 1.00xNow · 1.78x
Website clicks

+73.92%

Start · 1.00xNow · 1.74x

Project overview

A stronger localpresence for every office.

A global tech leader with multiple office locations in the United States wanted to strengthen its local presence through Google Business Profile optimization, with the goal of growing calls and direction requests.

Goals

More callsMore direction requests

The challenges

Profiles that existed,but did not convert.

The profiles were live, but they were not working hard enough to capture high-intent local searches.

  1. 01

    Low engagement

    Inconsistent updates limited visibility on Search and Maps.

  2. 02

    No content plan

    There was no structured, CTA-driven posting to capture high-intent local traffic.

  3. 03

    Stagnant actions

    Calls and direction requests were flat, which meant missed lead opportunities.

The Aurven strategy · The execution

Set up right.Kept active. Measured.

The strategy fixed what every office profile says and where it sits. The execution kept those profiles active and used the data to improve them.

The Aurven strategy

The execution

  1. 01Strategy

    Profile elements

    Keyword-rich business names Accurate primary and secondary categories Keyword-optimized description Links to relevant web and landing pages Verified social media links

  2. 02Strategy

    Location elements

    Accurately pinned office locations Geo-tagged images Defined service areas for each office Accurate business hours

  3. 03Execution

    GBP optimization

    Service, solution, and local-update posts CTA-driven posts such as “Contact Now” and “Get Directions” Regular updates to services, office timings, and images Geo-tagging

  4. 04Execution

    Performance tracking

    Regular monitoring of GBP Insights for calls, direction requests, and views Content refined based on top-performing weeks and trends

The results

Better visibility,more visits, more leads.

01

Improved GBP visibility

Leading to better local search rankings.

02

More office visits

Increased physical visits to offices via directions.

03

Higher lead potential

Higher qualified lead generation potential.

Conclusion

Through strategic GBP optimization, Aurven reshaped the client’s local search performance, lifting calls, directions, and engagement. Continuous optimization and geo-focused content sustained growth in both visibility and lead generation.

A clear example of how local SEO and Google Business Profile strategy can drive measurable results for enterprise-level businesses.

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