Boosting Local Visibility: A Global Tech Leader Increased Calls and Direction Requests with GMB Optimization

A global tech leader aimed to strengthen its local digital presence and engagement through Google Business Profile (GBP) optimization across multiple office locations in the United States.

The goal was to drive measurable growth in two key GBP actions — Calls and Direction Requests—showcasing better intent-driven traffic and visibility in local search results.

• Low engagement on GBP profiles: Inconsistent updates and lack of optimization limited visibility on Google Search and Maps.
• Unoptimized GBP strategy: There was no structured content plan or CTA-driven posting to capture high-intent local traffic.
• Missed lead generation opportunities: GBP actions like calls and directions weren’t growing, impacting potential customer connections.

Aurven designed a comprehensive GBP Optimization Strategy to boost the client’s local visibility and drive intent-driven actions like Calls and Direction Requests.

The core elements of the strategy included:

• • Business Name Optimization:
    Ensured consistent and keyword-rich business names across all locations to strengthen local search relevance.
  • Accurate Business Category Selection:
    Optimized the primary and secondary categories to align with client’s services, improving Google’s understanding of offerings.
  • Compelling Business Description:
    Wrote keyword-optimized descriptions emphasizing client’s expertise, credibility, and service offerings.
  • Website Linking:
    Updated GBP profiles with relevant web pages and landing pages to drive qualified traffic and track conversions.
  • Social Profiles Integration:
    Added verified social media links to build trust and increase cross-platform engagement.

• Precise Business Location Updates:

• Accurately pinned office locations and geo-tagged images to improve Google Maps visibility and local pack rankings.
• Service Area Definition:
  Defined specific service areas for each office location to improve ranking in nearby search results.
• Updated Business Hours:
  Kept business hours accurate for each location to improve user experience and ensure visibility during active hours.

GBP Optimization:

• Created content-rich posts focusing on services, solutions, and local updates.
• Used CTA-driven posts like “Contact Now” and “Get Directions” to improve interaction.
• Updated services, office timings, and images to keep profiles dynamic.
• Geo-tagged information for higher map visibility.

Performance Tracking:

• Regularly monitored GBP Insights for calls, direction requests, and views.
• Refined content based on the top-performing weeks and trends.
  

• Improved GBP visibility, leading to better local search rankings
• Increased physical visits to offices via directions
• Higher qualified lead generation potential

Through strategic GBP optimization, Aurven transformed client’s local search performance—boosting calls, directions, and engagement significantly.

This case study demonstrates the power of local SEO and GBP strategy in driving measurable results for enterprise-level businesses. Continuous optimization and geo-focused content ensured sustained growth in visibility and lead generation.